What Are Google Discovery Ads? And How Do You Use Them

So, how can you become a Google Discovery Ads specialist for these campaigns? These Google Discovery Ads recommended practices might be useful.

Tip 1: Great images matter.

Google suggests using high-quality picture assets for “better performance.” And, because Discovery campaigns are designed to be visual, feed-based experiences, you should concentrate on producing captivating graphics that persuade consumers to click.

In this context, quality implies two things:

• They provide value: The picture you use should be visually and conceptually related to your product or service.
• They are high-resolution, motivating, and brand-appropriate: Simply, your photographs should appear good and reflect the brand’s aesthetic.

Whether you collaborate with a demand-generating firm or run these campaigns on your own, excellent content should always be at the top of your priority when deciding which photos to use in your advertising.

Not only will you get amazing photographs, but also terrific text.

Franzke noted:

“All ads are dynamically created, but if you do not provide meaningful copy and eye-catching images, you are wasting your time.”

Tip #2: Repurpose for High-Intent Audiences

If you’re thinking about Google Discovery Ads campaigns, you’ve most certainly run previous campaigns before. That suggests you’ve already compiled a mature database of target audiences.

The benefit of Discovery advertisements is that they are optimized for high-converting and high-intent prospects.

Being goal-oriented in terms of reach and conversions is also important for your campaign’s success.

“You need to tell Google what you want,” explained Franzke.

Who do you intend to target? What do you want to achieve?

Answering these questions will assist your team in developing goals and objectives to better understand your clients’ demands.

 Tip #3: Be Patient with Your Ads

 Learning is an essential element of the process, even with AI-powered Google Discovery ad targeting. This means that your adverts will show performance disparities for two weeks before yielding solid results.

During this phase, Google will call your campaign “Learning” while it adapts and determines the optimal audience for your advertising. It’s ideal to give your Learning campaign two weeks before implementing any bidding modifications.

 Tip 4: Always be ethical.

Harmful ads might be rejected, resulting in losses to your campaigns and marketing budget. To avoid this, you must remain in Google’s good graces.

Here are a few things to remember:

• You cannot include inappropriate content such as sexually provocative items, invasive surgical procedures, or generally uncomfortable information.
• The depiction of bad events such as death, divorce, and violence is strictly banned.
• Matchmaking and dating services cannot undertake Discovery marketing.
• Any implied interactivity inside commercials, such as a Play Now button or a Call Me message, will be reported as inappropriate.
• Offensive languages are prohibited.
• Unclear language and text layout are also prohibited in Discovery advertising.

These standards safeguard the readers and users of Google’s services. One excellent rule of thumb is to provide a seamless, safe, and enjoyable user experience. This implies you should reconsider your strategy if your information is harmful, misleading, or causes discomfort.

Tip 5: This is just another campaign.

While Discovery advertisements are effective for increasing awareness and conversions, they are not your only ad type option.

“It is a great strategy to work into your portfolio but is a shot in the dark if you run it in isolation,” Franzke told me.

Building it into a funnel, rather than a silo, is a better approach. Remember that while building any campaign, whether for Discovery or search, you are still attempting to get individuals closer to your end objective.